ITVX is a streaming app in the entertainment category that focuses on bringing you loads of UK TV shows, films, and live channels all in one place. I found it while browsing Google Play one evening, and it had already been downloaded over ten million times, which says a lot. The app is free to download, and you don't need to pay anything to start watching, but there are ads unless you go for the paid version without them. You do need to sign up with an email or use your Google account, but it only takes a minute. It works on phones, tablets, and even smart TVs, so you can pick up where you left off. There are in-app purchases if you want to unlock extra stuff like box sets early, but honestly, the free version has plenty to keep you busy.

Using ITVX is pretty straightforward. When you open the app, you see a home screen full of shows and movies sorted into categories like Trending or New Arrivals. You just tap what you want to watch, and it starts playing after a short ad. My tip is to use the search bar if you know what you are looking for, because scrolling can take a while. I also found that downloading shows for offline viewing works great when I am on the train, though not everything is available to download. The app remembers where you stopped, which is super handy for binge-watching series. One thing I do is add shows to My List so I do not lose track of what I want to watch next. The live TV section is cool too, because you can watch channels like ITV1 or ITV2 in real time without any extra setup.

Compared to other streaming apps, I think ITVX does a solid job for UK content. BBC iPlayer is similar, but it only has BBC shows, while ITVX has stuff from ITV, plus movies and US shows. Netflix has more variety, but it costs a lot more each month. What I like about ITVX is that you get live TV, catch-up, and on-demand shows all in one app, which makes it feel like a complete package. The free version with ads is a good deal because you can watch a lot without paying. However, the selection is smaller than some big-name apps, and some shows only stay for a limited time. Still, if you are into British TV like Love Island or Coronation Street, this app is perfect. I keep it on my phone because it is reliable and easy to use, even if the ads can be a bit annoying sometimes.

• 📺 You can watch live TV channels like ITV1 and ITV2 right in the app, which is something Netflix does not offer at all.
• 📥 The download feature lets you save shows to watch offline, which is perfect for traveling, and it works much smoother than similar options on All 4.
• 🎥 There is a huge library of British shows and movies, including exclusive originals, so you get content you cannot find on other streaming platforms easily.
• 🔄 The app remembers your watch progress across devices, so you can start on your phone and finish on your tablet without losing your place.

• 🎬 The live TV section is a big plus because you can watch news, sports, and shows as they air, which many apps like Disney+ do not have at all.
• 💸 It is free to start with ads, so you can enjoy tons of content without paying a penny, unlike premium services that require a subscription.
• 🔍 The search function is fast and accurate, helping you find shows quickly compared to the clunky menus on similar apps like My5.

• ⏳ The ads can be too frequent in the free version, which gets frustrating compared to BBC iPlayer that has no ads at all.
• 📉 Some shows disappear after a few weeks, limiting the catalog, whereas Netflix keeps most content available for much longer periods.